Just 4 HYUNDAI FANS

Hyundai brand's appeal surges

 

 

Stylish, more fuel-efficient cars helped Hyundai Motor Co. see a larger improvement in its vehicle appeal this year than any other major brand, according to a survey released on Wednesday, but Porsche remained the No. 1 favourite for the seventh consecutive year.
Hyundai rose to 15th place from the No. 28 spot in 2010, J.D. Power & Associates' survey of 32 brands showed. The survey, measures Auto-motive Performance, Execution and Layout (APEAL).
The launch of a "dramatically better" Sonata as well as the new Elan-tra fuelled Hyundai's improvement, said Dave Sargent, J.D. Power's vice president of vehicle research.
"The auto industry has taken a battering during the past few years," said Sargent.
"However, it is clear that through-out this period, automakers have never lost sight of the fact that survival-and ultimately success-only comes from winning over customers in the showroom. Offering highly appealing vehicles is one of the primary means to succeed."