16 Jun 2013

Kochi emerges India's strongest market for BMW, Audi, Mercedes, Jaguar Land Rover

NEW DELHI: We should have guessed it more than a month ago when a YouTube video of a 9-year-old boy driving his father's Ferrari in Kerala caught international attention and led to his father's arrest: the tiny southern state has developed a strong fascination for fast cars.
Kochi has beaten all the metros and other cities to emerge as India's strongest growing market for the likes of BMW, Audi, Mercedes and Jaguar Land Rover, thanks to rising value of spices and rubber, ever-increasing inflows from non-resident Keralites and the state's newfound urge to splurge on luxury.

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